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The Social Media Marketing Landscape — It’s Complicated

By Glenn Engler On May 18, 2012 · Leave a Comment

Holy moly.  Here’s a complicated view of the landscape, covering everything from social CRM to listening tools to influencer rankings to blogs to apps.  And by the time you look at it, it’s already out of date!  And, yes, Pinterest is missing.  Via Buddy Media.

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30 Years, 2 Generations, 1 Powerful Experience

By Glenn Engler On May 14, 2012 · 2 Comments

July 1978.  I was 17 years old, in between my Junior and Senior year of high school.  As the third of three brothers, there were some big footsteps to follow.  Both were great students, great people, great actors, and great musicians.  I kept up pretty well, did a few different things, and was mostly successful [...]

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The Rise of Mommy Bloggers

By Glenn Engler On May 11, 2012 · Leave a Comment

Some staggering info here, and details on arguably the most important part of the blogging community:  Mommy Bloggers.  Like, 4 million of them!  Here’s a great dive by H&R Block.

 

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Loving vs. Rationalizing the Brand Imprint

By Glenn Engler On May 9, 2012 · Leave a Comment

I’ve been fortunate to have some great mentors over the years (I discussed 5 of them in this post called Five Who Inspired).  One of the things that stuck with me was the strong feeling of commitment to clients — that it’s hard to say you’re [...]

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Groupon + SEC = Not Good

By Glenn Engler On May 8, 2012 · Leave a Comment

One chart says it all — Groupon’s ride since going public has been bumpy, to say the least.  Data via Background Check.

   

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Dr. Seuss: As Relevant as Ever

By Glenn Engler On May 1, 2012 · Leave a Comment

In honor of my latest visit to Dartmouth, the famous home of Dr. Seuss, here is a wonderful set of 30 quotes that should resonate in this day and age, courtesy of Miamiverse

 

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This, Not That

By Glenn Engler On April 26, 2012 · Leave a Comment

I admit it.  I’m getting older.  Kind of bummed to admit that hitting 50 has slowed me down a bit.  25 years of traveling, always comfortable waking early to get the first flight to NY, Atlanta, Chicago, Detroit, SF, LA, or somewhere else.  11 straight years of flying to Detroit on the 6am flight trained [...]

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Nerf: It Comes Full Circle

By Glenn Engler On April 20, 2012 · Leave a Comment

When I think of Nerf, I immediately think of this.

I vividly remember having a Nerf hoop and basketball in my room growing up.  I shot baskets for hours, probably when I was supposed to be doing homework, practicing the violin, memorizing lines for a play, or doing [...]

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Mobile Gaming Gone Wild

By Glenn Engler On April 19, 2012 · Leave a Comment

The data around mobile gaming is staggering.  Here’s a good summary of the growth and details of the industry, via BusinessDegree.

   

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Sports Marketing & The Boston Celtics

By Glenn Engler On April 18, 2012 · Leave a Comment

Wyc Grousbeck is a Boston kid.  And like any good Boston kid, he has a passion for Boston sports teams.  So, after a very successful career at Highland Capital Partners, Wyc had the opportunity to join a group that wanted to buy the Boston Celtics.  With co-owner Stephen Pagliuca [...]

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  • About Me

    I'm Glenn Engler, the CEO of Digital Influence Group, a full-service digital agency with social at its core.  Husband, father, sports junkie.

  • Recent Posts

    • The Social Media Marketing Landscape — It’s Complicated
    • 30 Years, 2 Generations, 1 Powerful Experience
    • The Rise of Mommy Bloggers
    • Loving vs. Rationalizing the Brand Imprint
    • Groupon + SEC = Not Good
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