What an amazing word. Go ahead and google it, and you’ll get a few different definitions, but they all tend to return to the same thing: an expression of amazement or wonder. Well, that works perfectly for me and my first week at Edelman. You may have seen my last post about [...]
After lots of conversations, travels, networking, pressure testing, and soul searching, I decided to accept a job at Edelman. Beginning December 2nd, I am now Global Chief of Staff & Director of Corporate Strategy, reporting directly to Richard Edelman, the CEO.
I could not be more excited to dive into the next stage of my [...]
Awesome. Stores are now going to be open on Thanksgiving, with several opening all day. That means the traditional Black Friday chaos can extend into Thanksgiving. The weather in the Boston area is horrific right now, so I do hope there are people standing in line for the deals. In fact, last week, several stores [...]
Yeah, David Guetta and Sia have nothing on me. Just saying. Well, maybe they know what they’re doing with a song that has over 220 million views on YouTube, and songs that have been performed by Usher, Kanye, and a host of other superstars. Ok, never mind.
What they don’t have, however (at least to the [...]
Gotcha. Some of you with warped minds thought the “X” was something else. Ha, I win.
No, the “X” that I am obsessed with is P90X. Yup, the video program brought to you by Tony Horton, the now 55-year old master trainer, and frontman for the BeachBody.com organization. Go ahead, check it out [...]
“The Customer is in control.”
“Three worlds have collided in auto — the manufacturer, the dealer, and the consumer.”
“People would rather go to the dentist than go to the car dealer.”
“It’s changed — deal with it.”
I’ve been working in the auto industry since 1996, when my old strategy consulting firm (CDI) first [...]
I admit it — amidst a number of my idiosyncrasies, I am maniacal about lists. Probably due to my anal compulsive behavior, but I’ve always been organized and love lists.
And that has translated into my professional life as well, especially in storytelling. Perhaps it was the training long ago in management consulting at CDI [...]
Yes, Facebook is doing the same thing every other good marketer does — uses your behavior to serve up increasingly more relevant messages. Deal with it. And here’s how, in this good chart via MDGAdvertising.
I'm Glenn Engler, Global Chief of Staff & Director of Corporate Strategy at Edelman. Husband, father, sports junkie.