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Crazy Cat Ladies

By Glenn Engler On May 17, 2013 · Leave a Comment

Late last month, our house turned into a cat shelter.

I guess that’s not entirely accurate, since our house has been a cat shelter for over five years, with a back room and a basement room dedicated to Guardian Angels Cat Rescue, the cat shelter organization my wife runs with a few of [...]

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When Should I Post Those Social Media Updates?

By Glenn Engler On May 10, 2013 · Leave a Comment

Good Infographic from Social Caffeine, based on research of scale, engagement, and sharing.  Details by each major social media channel — Facebook, Twitter, Pinterest, Google+, and LinkedIn.

 

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Content vs. Advertising

By Glenn Engler On May 1, 2013 · Leave a Comment

A great infographic from Content Plus, outlining the good stuff surrounding content.  Check out the last statistics:  70% of consumers prefer to get introduced to a brand via content vs. advertising — but we know the spending levels are completely out of whack!  Enjoy.

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The Shifting Conversational Center of Gravity

By Glenn Engler On April 22, 2013 · Leave a Comment

As an agency, we work with our clients to figure out where the bulk of the conversations in their industries are taking place – and help them join the conversation, vs. shouting louder and attempting to get customers coming to them.  In the paint category, while our client has a few thousand social “fans”, with [...]

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Ford Mustang Reaches 5mm Likes

By Glenn Engler On April 18, 2013 · Leave a Comment

Yup, first car brand to hit 5mm likes on Facebook, according to Ford.  Here’s a handy infographic showing everything else about those who liked the Mustang page.

 

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News Consumption and Media Devices

By Glenn Engler On April 15, 2013 · Leave a Comment

A really interesting piece of research brought to life in this post and infographic, from MarketingProfs and Insites Consulting.   Check out how intertwined the different device are, when it comes to consumers diving into news.

  [...]

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File Under “Really?”

By Glenn Engler On April 12, 2013 · 2 Comments

Wow.

Maybe I’m just more aware of these things, but the past 24 hours have been perplexing in terms of annoyance in the world of communication — written, oral, digital, social, in person, over the phone…everything.  In fact, the sheer volume has me wondering whether it’s been a steady stream for quite some time and [...]

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Tufts TEX

The Idea Exchange Opens Minds

By Glenn Engler On April 10, 2013 · 1 Comment

Last night I had the privilege of attending, and speaking at Tufts University’s 4th Tufts Idea Exchange, their version of the TEDx program.  The room was packed with over 300 students, faculty, and a few parents.  There was a lot of energy in the auditorium, awaiting the [...]

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The Truth About Social Media Influencers

By Glenn Engler On March 27, 2013 · Leave a Comment

A good infographic from mba-in-marketing about the power, reach, and details of social media influencers.

   

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Vegas for First-Timers

By Glenn Engler On March 8, 2013 · Leave a Comment

Ok, I admit it.  After 50-something years, I actually went to Vegas.  Somehow, I missed out in my “younger days” and never got there in my 30s and 40s with either family or clients.  Never was the one who went to CES, and somehow missed out with other clients and industry events.  Not sure why [...]

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  • About Me

    I'm Glenn Engler, the CEO of Digital Influence Group, a full-service digital agency with social at its core.  Husband, father, sports junkie.

  • Recent Posts

    • Crazy Cat Ladies
    • When Should I Post Those Social Media Updates?
    • Content vs. Advertising
    • The Shifting Conversational Center of Gravity
    • Ford Mustang Reaches 5mm Likes
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Random Patterns of Thoughts

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