My Interview with Todd “Turbo” Watson from IBM

Check out my interview with Todd “Turbo” Watson, E-Relationship Manager for IBM Software Group.  Todd and I discuss “e-Relationships” and Brand Building.

As E-Relationship Manager, Todd has worked to help consolidate the external Web presence across IBM’s five software brands, and has been the driving force behind a live chat initiative that has generated over $100M in new revenue opportunity.

Todd is also responsible for IBM Software’s search and social media marketing efforts. Todd’s blog –  (http://turbotodd.wordpress.com/ ) – is one of IBM’s most popular, and he has also appeared frequently in the IBM Short Cuts and developerWorks podcast series.  In the marketing industry, Todd has been an active participant in his field and spoken frequently at industry events on topics related to digital marketing, including @dtech, the AAAA Media Conference, SXSW Interactive, the Jupiter Online Advertising Forum, the Direct Marketing Association B2B Conference, and many others.

You can follow Todd on Twitter at twitter.com/turbotodd.

To listen to the interview, click on the link right here on webmasterradio.fm.