Awesome. Stores are now going to be open on Thanksgiving, with several opening all day. That means the traditional Black Friday chaos can extend into Thanksgiving. The weather in the Boston area is horrific right now, so I do hope there are people standing in line for the deals. In fact, last week, several stores [...]
Gotcha. Some of you with warped minds thought the “X” was something else. Ha, I win.
No, the “X” that I am obsessed with is P90X. Yup, the video program brought to you by Tony Horton, the now 55-year old master trainer, and frontman for the BeachBody.com organization. Go ahead, check it out [...]
“The Customer is in control.”
“Three worlds have collided in auto — the manufacturer, the dealer, and the consumer.”
“People would rather go to the dentist than go to the car dealer.”
“It’s changed — deal with it.”
I’ve been working in the auto industry since 1996, when my old strategy consulting firm (CDI) first [...]
We all still get lots of mail, although it has slowed down due to emails, digital content, and smarter targeting and filters. In my house, we have a basket by the front door where we put the mail — and at some point in the week amidst my travels, I’ll grab the stack and sort [...]
All I needed to share was the title and I had you.
Take a look at the picture:
Sure looks like a typical urinal, but without the handle. For those of you not familiar with a urinal because you’ve never been [...]
A great infographic from Content Plus, outlining the good stuff surrounding content. Check out the last statistics: 70% of consumers prefer to get introduced to a brand via content vs. advertising — but we know the spending levels are completely out of whack! Enjoy.
As an agency, we work with our clients to figure out where the bulk of the conversations in their industries are taking place – and help them join the conversation, vs. shouting louder and attempting to get customers coming to them. In the paint category, while our client has a few thousand social “fans”, with [...]
A really interesting piece of research brought to life in this post and infographic, from MarketingProfs and Insites Consulting. Check out how intertwined the different device are, when it comes to consumers diving into news.
I'm Glenn Engler, Global Chief of Staff & Director of Corporate Strategy at Edelman. Husband, father, sports junkie.