As an agency, we work with our clients to figure out where the bulk of the conversations in their industries are taking place – and help them join the conversation, vs. shouting louder and attempting to get customers coming to them. In the paint category, while our client has a few thousand social “fans”, with [...]
Maybe I’m just more aware of these things, but the past 24 hours have been perplexing in terms of annoyance in the world of communication — written, oral, digital, social, in person, over the phone…everything. In fact, the sheer volume has me wondering whether it’s been a steady stream for quite some time and [...]
Wow, I’m already exhausted reading and hearing about the rankings of Superbowl ads. Lots of data, opinions, discussions, debates. And long, drawn out posts. Given our short attention span, I thought I’d weigh in. This is an undeniable view, steeped in scientific research and intense social media listening, combined [...]
In the spirit of the Holidays and build-up to the 25th of December, here are musings around 25 things I’ve seen or heard or experienced recently, with a thumbs up vs. thumbs down takeaway.
It’s been a bit humorous reading posts about the pending decline of Facebook, and all of the issues facing the business model. I get it — it’s the behemoth out there, the big dog doing its own thing, much to the chagrin of several people and competitors. When they went public, and the stock ended [...]
It’s funny. In our time-starved lives, and always-on connectivity, I think our expectations are simply different. It used to be the exception when a company or a brand would completely over-deliver, or absolutely miss it. Or maybe it’s less that the brands have changed, and more that we as consumers have changed. Social networks mean [...]
Fascinating chart showing the year in which the majority of Americans (as in >50%) will not remember major events. Some high-level assumptions there that most people don’t recall cultural events that occurred when they were under 5. Give or take, you get the point. And the result is powerful. Take a look at the chart, [...]
I'm Glenn Engler, the CEO of Digital Influence Group, a full-service digital agency with social at its core. Husband, father, sports junkie.
- Glennengler: Think flip-flops are ok for work? Think again. Interesting, via @thestreet http://t.co/5VbKnJdl2y #culture #dresscode 19 hours ago
- Glennengler: Twitter is forcing brands to get brief, even if they're uncomfortable. Via @digiday @bmorrissey #snackablecontent http://t.co/XTLn9DSCJl 20 hours ago
- Glennengler: 80 years old, 4 heart surgeries, scaled Mt. Everest. You? http://t.co/4RNGSHQ46Y #imafailure 23 hours ago
- Glennengler: Think you're back in high school? You're missing the point. Great POV via @cc_chapman #content #inspiration http://t.co/pHgv7yJEWA 24 hours ago